Member for Murray Austin Evans today announced that the 2019 Cotton Collective event will receive funds under the NSW Government’s Regional Business Event Development Fund, which aims to attract more business event visitors into rural and regional areas across the State.

Mr Evans said the Fund is part of the $6 million NSW Regional Conferencing Strategy and Action Plan and provides investment into the regional visitor economy on a matched-dollar-for-dollar basis.

“We are constantly looking to attract great conferences to our spectacular corner of NSW and I am delighted to announce that the 2019 Cotton Collective in Griffith will receive $17,000 through this fantastic NSW Government fund,” Mr Evans said.

“The regional conferencing sector presents a significant growth opportunity for our region, because we know that events generate extra business for our restaurants, attractions and accommodation providers, all driving the local economy and creating jobs.

“We look forward to welcoming first-time and returning visitors to our region for the 2019 Cotton Collective which will help to spread the word about our fantastic business event capabilities.”

“This is a terrific event for Griffith and the wider region, with this year’s event expected to attract up to 750 people from across NSW and Queensland”.

Minister for Tourism and Major Events Adam Marshall said the conferencing industry is currently worth $173 million in overnight visitor expenditure to rural and regional NSW, with the NSW Government working hard to grow the number even further.  

“From the bush to the coast, we want everyone to know that NSW offers delegates a great opportunity to do business, which is why we created the Regional Business Event Development Fund, to drive even more investment in our local communities,” Mr Marshall said.

“Since launching the Regional Conferencing Strategy Action Plan, we have assisted and secured events that will welcome over 18,000 delegates into regional areas and NSW Government is committed to maintaining this momentum.

“I congratulate Cotton Australia Limited on their initiative to help encourage longer stays in Griffith and the wider region as we work towards our goal of reaching $25 billion in regional visitor expenditure by 2030.”

The NSW Regional Business Event Development Fund is managed and administered by the State’s tourism and major events agency, Destination NSW. For more information on the Fund, go to www.meetinnsw.com.au.